Consumer needs, motivation, behavior, and decision making processes Research Paper

Consumer needs, motivation, behavior, and decision making processes relevant to cough medicine strips - Research Paper Example Some types of cough are caused by bacterial infection like Pertussis that can cause a serious breathing problem in infants. Coughs are mainly caused due to hygiene problems. Cough caused by smoking, pneumonia, chronic bronchitis, emphysema and asthma should be treated well with the consult of doctor. Middle class consumer behavior towards cough medicine is very general. They either avoid medicines for cough or purchase a combination of drug which has various treatments in one. But cough medicines like guaifenesin are very harmful for body. Before purchasing cough medicines for children, certain thing should always be the kept into consideration. One of the major uses of cough medicine containing noscapine is that it helps in controlling birth and growth of tumor of prostate cancer (Illions, Deena, â€Å"Study shows further benefits of noscapine for prostate cancer†). Cough suppression can cause many problems in a human life like airway obstruction, hypoxemia, secretion and secondary infection. Whooping cough caused by Bordetella pertussis can be a reason behind permanent disability and even some time death of infants. This disease is also easily spreadable an can cause epidemics (Articles Base, â€Å"Whooping Cough-Cause, Symptoms and Treatment†). Consumer needs among middle class states that medicines should be cost effective and can treat many diseases at once. But this belief is not fruitful. They also think that cold is a self treated diseases and it does not need any treatment. If the situation gets worse, they prefer to have the counter medicine treatment. The middle class populace can be motivated through educational activities and advertisements in television and news papers about the side effects of cough and why it is important to treat cough and that of doctor’s consultancy. It should explain the side

Managing diversity and equal opportunities Essay - 2

Managing diversity and equal opportunities - Essay Example mmission (2011a) The Equality Act 2010 requires companies to give equal payment for work of same proportion and value to both male and female workers. This act came as a replacement to older acts like Equal Pay Act 1970 and Sex Discrimination Act 1975. Elimination of any form of inequality in pay is extremely important as far as achieving gender impartiality and respecting the dignity of women is concerned. Judges and committees will always interpret the law that promotes equality in pay, purposively because this stipulation is based on the foundation of the law enacted by the European Union (TSO, 2014). The domestic law in the UK has the obligation to adhere to the law enacted by the European Union that imposes rightful obligation in terms of equality in payment which will have an unswerving impact. Therefore, while considering the claims for equal pay clause under the Equality Act 2010, the UK based courts are obligated to consider the pertinent provisions enacted by the European Union. Therefore, if a claimant does not get full assistance from the domestic laws the individual has the option of relying on the European Union law in the British Court (Equality and Human Rights Commission, 2011a). While the British amendments are more generalized in nature requiring companies to eliminate any form of gender discrimination associated with unequal pay, the European amendment is more detailed in nature which eliminates any loopholes associated with gender pay inequality. The European amendment is evident in article 141 stipulated within the European Community Treaty which requires every Member State to make sure that the law of equal pay for male and female workers for work of same value and proportion is pursued. The law states that the ordinary minimum wage is kept same for male and female worker who does work of similar nature, value or quantity (Trueel, 2010). The European amendment urges organizations to supervise the cases where pay is determined on the basis